Prioriteitenmatrix
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In een prioriteitenmatrix worden de resultaten van onderzoek samengevat in een twee-dimensionele ruimte. Op de ene as wordt het belang van de onderzochte “aspecten” en dus hun invloed op de tevredenheid of loyaliteit weergegeven, terwijl op de andere as de gemeten mate van (on)tevredenheid op diezelfde aspecten wordt weergegeven.Hieruit ontstaat snel inzicht in de noodzakelijke verbeter prioriteiten.

Op welke as “belang/invloed” of “mate van tevredenheid/loyaliteit” wordt weergegeven is niet van belang. Beide varianten zijn mogelijk maar leiden tot dezelfde resultaten en conclusies.

 
Last Updated ( Sunday, 05 April 2009 19:17 )
 

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