May 2008 - Present. Senior Expert Marketing Intelligence at HIP-Europe
HIP-Europe is the Technology and Business Acceleration network of the Eindhoven High-Tech campus.
My key areas of expertise: 
- Successful Product development, New Business Creation,
- Brand strategy, marketing strategy, marketing research, marketing communications, Company and Brand Image management.
- Optimization of Customer Loyalty, Customer satisfaction and loyalty survey.
- Related project and interim management, coaching and training.

January 2008 - July 2008. Director Consumer & Market Intelligence at Philips Consumer Lifestyle
Overall management of:
1. Global Customer Loyalty measurements/PDCA cycle for Loyalty Improvement Programs.
2. NPS (Net Promoter Score) driven loyalty systems.

January 2003 - December 2007. Director Consumer and Marketing Intelligence at Philips Consumer Electronics
Co-introduction of NPS (Net Promoter Score) as a KPI for Philips Electronics and Philips Consumer Care.
Overall management of:
1. Global Customer Loyalty measurements/PDCA cycle for Loyalty Improvement Programs.
2. NPS (Net Promoter Score) driven loyalty systems.

January 1999 - December 2002. Director Consumer and Marketing Intelligence at Philips Electronics
Overall management of:
1. Global Customer Loyalty measurements/PDCA cycle for Loyalty Improvement Programs.
2. NPS (Net Promoter Score) driven loyalty systems.
Co-development of "Root Cause Analysis method" for customer loyalty data ("the bridge between data and action"); global introduction of RCA within the Philips.

July 1984 - December 1998. Director Corporate Marketing Communication at Philips Electronics
Global introduction of a Corporate Image & Identity tracking system for Philips.
Planning and research for corporate communication programs, including advertising, sponsoring, media. Worldwide media-buyer for Philips international advertising campaigns. Secretary/member of various Steering Groups and Taskforces on Image-building.

July 1980 - June 1984. Manager Consumer and Marketing Intelligence at Philips Electronics
Manager of a wide range of international research projects in Segmentation, New product development and Marketing Communication.
Secretary of various Steering Groups and Taskforces on Image-building and Youth.

1982-1988. Editor of Marketing Mix Digest and Marketing International (Kluwer Bedrijfswetenschappen).
Editing and writing of article/papers on marketing, advertising, sponsoring, marketing intelligence, general management. Digesting and commenting on professional literature from scientific publications.

July 1978 - June 1980.  Fund Manager Philips Pension Funds at Philips Electronics
Manage part of Philips Pensionfunds stock portfolio on New York, London, Frankfurt, Tokyo and Amsterdam Stock exchange.

December 1972  - June 1978. Manager Marketing Research at Philips Consumer Electronics
Management of wide variety of international research projects in the area of new product development, advertising, media, pricing and segmentation research.

2. My Education

1972 – 2007  A wide variety of management and education programs on Finance, Marketing, ICT, project management
1973 – 1974  Nederlands Stichting voor Statistiek. Statistical Analyst, Advanced statistics
1969 – 1972  Hogeschool Zuyd. Bachelor of Marketing

3. My Publications

On Satisfaction and Loyalty
How to build a world-class customer care program? (Esomar, Research World, September, 2001).
True Loyalty;  the predictive value of customer satisfaction indicators. (Paper for the 2005, Esomar Congress, Cannes).
True Loyalty revisited. MOA Youth Congress 2006.
Predicting future sales. Word of Mouth. (Esomar Research World September 2006).

On general Management/Marketing
The highly involved consumer; a marketing myth? (Esomar, Marketing and Research Today, nr 1 February 1990.)

On sponsorship:
Sponsorship: Philips onderzoekt wereldwijde formule. (Tijdschrift voor Marketing, Oktober 1987).
Researching Sponsorship of World Cup Soccer 1986 (Award winning paper of the 1987 Esomar congress, Montreux).
Researching Sponsorship of World Cup Soccer 1986 (Research World, November 1987).
Sponsoring; contract en exploitatie. Marketing Mix Digest September 1988.
Exploitation; the key to successful sponsorship (Esomar, Research World, May 1988).
Judging the effectiveness of Sponsorship; Experiences from the 1986 Soccer world cup. (“Researching Commercial Sponsorship”. Esomar Monograph nr 1, 1995)).
Sponsorship: Some practical experiences in Philips Consumer electronics (Esomar Seminar, 1986, “Researching Commercial Sponsorship” Esomar Monograph nr 1, 1995).

4. My special interest

Satisfaction and Loyalty, Advertising and Sponsorship, Brand and Corporate image, Neuro Linguistic Programming, Coaching, Photography, Music.